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Influencer Marketing
To position Galaxy M36 5G as the best value 5G smartphone under ₹15K during the festive season.

Maximize visibility for Samsung Galaxy M36 5G during the festive sale; establish it as the best value 5G smartphone under ₹15K; highlight standout features; borrow aspiration from Galaxy A55 and S24 Ultra; strengthen Samsung’s premium innovation across the lineup.
Break clutter in a saturated budget smartphone category
Shift perception from “budget compromise” to “premium value”
Leverage influencers for trust, relatability and purchase intent
Amplify sale led urgency and build pre buzz around the price drop
A creator first mix of tech reviewers and mass Hindi creators, using demo led and hook driven storytelling timed to Amazon GIF.