About Us

Demand more from your

Brand

Transforming Royale Touche into a digital positive brand

Digital journey for
Royale Touche began
in 2020 with us

India's most premium laminate brand

140+ Retail Stores with ₹500 Cr. Turnover

New Laminate Design Every 4 Days

website
store

Problems

The website design was outdated with a glitch UI, also the UX was difficult to navigate. Not having an ecommerce feature lead to loss of potential revenue.

Solution

The website was re-designed to cater to their requirements of reaching a wider audience, showcasing all of their product range, as well as keep a tab on the inventory and stocks.

Outcome

The website turned out to be a marvel in UI and the sales skyrocketed with an ease in access for the customers, as well as the employee to keep a tab on the inventory.
Content for Royalé Touché is designed around buckets
of Information and Inspiration. Posts inspire creativity,
ideas and involve the primary Target Group – Architects
and Designers featuring them and collaborating with
them regularly.

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Objective

The website design was outdated with a glitch UI, also the
UX was difficult to navigate. Not having an ecommerce
feature lead to loss of potential revenue.

Solution

The website design was outdated with a glitch UI, also the
UX was difficult to navigate. Not having an ecommerce
feature lead to loss of potential revenue.

Outcome

The website design was outdated with a glitch UI, also the
UX was difficult to navigate. Not having an ecommerce
feature lead to loss of potential revenue.

scroll to view

Objective

The website design was outdated with a glitch UI, also the
UX was difficult to navigate. Not having an ecommerce
feature lead to loss of potential revenue.

Solution

The website design was outdated with a glitch UI, also the
UX was difficult to navigate. Not having an ecommerce
feature lead to loss of potential revenue.

Outcome

The website design was outdated with a glitch UI, also the
UX was difficult to navigate. Not having an ecommerce
feature lead to loss of potential revenue.

scroll to view

Rich Media Ads

search engine optimization

Objective

Royalé Touché was new to SEO, they needed new site visit and wanted see an increase in traffic

Idea

High competition on core laminates keywords. Competition like Greenlam and Merino Laminates.
New UX/UI that pushed back the site back to zero.
Challenges with technical implementation on the website.

Strategy & Tactics

Aggressively targeted products & Category pages.
More call-to-actions were added on homepage considering the user intent and search intent.
We also create high quality content for their blogs & obtained links and exposure from relevant websites and partners.
Resolved webmaster errors and redirection issues.

Results At a Glance

37% increase in organic traffic
127% goal conversion as compared with initial phase.
Royalé Touché for keywords like laminates. color laminates etc. ranks on Google's First Page.

digital pr

30+ Publications

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